As a product owner, you want to understand how users interact with your product. This will improve adoption and engagement but will also align the product’s success with business objectives.

Your role is to shape a product to fit a market’s need. And it’s a race to get there. Then you want to scale that product, and it’s also a race to get there. Needless to say, that speed is of the essence.

That’s why we believe that analytics is essential in any product-to-market strategy. Not only does it orient your decision making, but it allows you to accelerate your development cycles.

In this article, we’ll go over four key topics:

  1. Understanding your product
  2. Improving your product
  3. Measuring your product
  4. Empowering users
  5. Embracing this new approach

This article is in continuous progress, as it is a reflection of Lantrns Analytics‘ approach to product analytics. You may want to subscribe to PAN, our Product Analytics Newsletter, to keep track of our thought process and to avoid missing any important updates on our approach.