Product Analytics Newsletter

Product Analytics Newsletter2019-08-15T12:47:22+00:00

How can you leverage data to strategically grow your digital product?

Each Monday, we share commentary on industry news and links to articles we found interesting. When we write articles that help digital product owners like you, we’ll include links to those too.

Or subscribe to our Twitter account for another way to be notified of new issues.

Recent issues

Putting Together a Product Data Team + Automating your Data Privacy + The Pitfalls of Being Data-Driven + More (PAN #22)

November 4th, 2019|

Edition #22 - November 4, 2019 Good morning product owners 👋 Ahhh, it is good to be back! Although I can’t complain, as the 2 weeks spent in Vietnam were simply amazing. Friendly people + good food + too much [...]

Product-Market Fit Engine + Day 2 at Amazon + Grand Tour of the BI Tool Landscape + More (PAN #21)

September 24th, 2019|

Edition #21 - September 23, 2019 Good morning product owners 👋 Kids are back to school and reality sets back in. That means publishing a weekly newsletter has become unrealistic again 🙂 So starting today, this newsletter is returning to [...]

Building A Market + Beyond Installing Segment + Mixpanel’s Guide + Google Ads Malpractices (PAN #20)

September 10th, 2019|

  Product Analytics Newsletter Edition #20 September 9, 2019 (Image Source: Freepik.com) Tweet Forward Share Building A Market We’ve talked about O’Reilly’s criticism of the blitzscaling strategy before (here’s his take on it). Essentially, his stand is that we should be [...]

Amplitude Engage + Summary and Growth KPIs + JTBD and KPIs + KPI Building Blocks (PAN #19)

September 3rd, 2019|

Product Analytics Newsletter Edition #19 September 2nd, 2019 (Image Source: android.jlelse.eu) Tweet Forward Share Good morning product owners! Your product analytics journeys usually goes through a walled garden provided by one of the key analytics SaaS providers: Google Analytics, Amplitude, [...]

Customer Vs Product Analytics + Time-Based Behaviour Analysis + Owning Your Data And More (PAN #18)

August 21st, 2019|

  Product Analytics Newsletter Edition #18 August 19, 2019 (Image Source: Martech Today) Tweet Forward Share Good morning product owners! Sloooowly crawling (or swimming) back to normal working life as I spent the last 2 weeks exploring pools with my [...]

The Great Hack + Choosing The Right Metrics + Reporting Product KPIs (PAN #17)

August 12th, 2019|

  Product Analytics Newsletter Edition #17 July 29, 2019 (Image Source: The Economist) Tweet Forward Share The Great Hack Have you heard of Netflix? That company that uses data to produce content that will keep you glued in front of [...]

Musk In Your Brain + Bootstrapping A Product’s Data Framework + More (PAN #16)

July 23rd, 2019|

  Product Analytics Newsletter Edition #16 July 22, 2019 (Image Source: Digital Trends) Tweet Forward Share Musk To Your Brain, Do You Copy? Let’s start the week with news from the world of “not-so-distant-science-fiction". Brought to you by Elon Musk [...]

Data Engineering For All – Democratizing Access To Rich Product Analytics (PAN #15)

July 15th, 2019|

  The Product Analytics Newsletter Data Engineering For All In this 15th edition of the Product Analytics newsletter, we explore how there seems to be a trend to democratize data engineering tools and allow less technically-inclined analysts (and product owners) [...]

Sharing Insights With Jupyter Voilà + Map Of UX Tools + Calculating LFTV (PAN #14)

July 8th, 2019|

  Product Analytics Newsletter Edition #14 July 8, 2019 (Image Source: Jupyter.org) Tweet Forward Share Good morning product owners! I just want to do a quick shout out to the fine folks at Fishtown Analytics for dbt’s 3 years of existence. [...]

Slack’s Non-IPO + NDRR + Influencing Your Newsletter Metrics + Lantrns’ ETL (PAN #13)

July 1st, 2019|

  Product Analytics Newsletter Edition #13 July 1, 2019 (Image Source: MarketWatch) Good morning product owners! Summer is here, sun is shinning, birds are singing and heat is heating. And you know what? This newsletter is not taking any time [...]

Libra + Newsletter Analytics + Experimentation At AirBnb + Stitch’s Mailchimp Integration (PAN #12)

June 24th, 2019|

  Product Analytics Newsletter Edition #12 June 24, 2019 (Image Source: Techcrunch) Good morning product owners! As a product owner, you want to understand how users are interacting with your product, in order to improve adoption and engagement, but also [...]

Spheres of Influences + Habit-Formit Product Design + Clickthrough Rates + More (PAN #10)

June 10th, 2019|

  Product Analytics Newsletter Edition #10 (Image Source: The Middle East Media Research Institute) Good morning product owners! Lantrns Analytics is growing up ‍🦱‍🦳 I’ve been working for the last few years as a product analytics consultant and am enjoying [...]

Mailchimp Evolution + Long Term Stock Exchange + Content Marketing + RProductAnalytics (PAN #9)

May 27th, 2019|

  Product Analytics Newsletter Edition #9 Empowering Product Owners With Analytics By Lantrns Analytics (Image Source: DailyMail) Good morning product owners! The analytical stack presented in the last newsletter (see the Showing Off Analytical Stack section in newsletter edition #8) [...]

Product Experiment Design + Our Own Analytical Stack + Product-Market Fit Pyramid + More (PAN #8)

May 13th, 2019|

  Product Analytics Newsletter Edition #8 Good morning product owners! Product development is many things, but it has a lot to do with experimenting with ideas. As we are the Product Analytics Newsletter, of course I believe this should be [...]

Privacy, Privacy And Privacy + North Star Metric Going South + Measuring Experiments + More (PAN #7)

May 2nd, 2019|

  Product Analytics Newsletter Edition #7 TL;DR In the News, it’s all about privacy, privacy and privacy - take me there In Strategy, we look at how North Stars can go south - take me there In Tools and Techniques, [...]

Experiment-Driven Products + War Of Bloated Unicorns + Future Of Data Warehouse + More (PAN #6)

April 15th, 2019|

Product Analytics Newsletter - Edition #6 TL;DR In Strategy Bracadabra, we share a video on experiment-driven products - take me there In Not Fake News, we look at the war between bloated unicorns and why unprofitable companies go public - [...]

My Own Journey + Privacy, Context And Intent + Product Ecosystem + Talking Pirates (PAN #5)

April 1st, 2019|

Product Analytics Newsletter - Edition #5 My Own Product Analytics Journey Alright, so this is the 5th edition of this newsletter. I’ve experimented a bit, climbed the Kilimanjaro to do some soul searching as to what the mission of this newsletter [...]

Network Effects + What to Measure + The Purpose of Growing Digital Businesses + My Week-Long March Break (ASDP #3)

March 19th, 2019|

  Analytics To Scale Your Digital Product - Edition #3 Happy Monday! Goooood morning product managers/owners/leaders/aficionados (hard to keep track). Hope you all had a great weekend. Not to brag, but I’m actually in a cottage lost somewhere in Québec [...]

When to Hire a Product Manager + Marketplace Dynamics + User Interest Analysis (ASDP #2)

March 19th, 2019|

  Analytics To Scale Your Digital Product - Edition #2 Happy Monday! Good morning product leaders! Hope you all had a great 2 weeks. For myself, I’ve had interesting discussions in the past days that lead me to think more [...]

dbt + Google and GDPR + Evolution of Analytics (ASDP #1)

March 19th, 2019|

  How can you leverage data to strategically grow your digital product? If that question interests you, this newsletter is about exploring it from different angles - product management, data engineering, data science and data-driven strategy. Happy Monday! Hey, welcome [...]