How can you leverage data to strategically grow your digital product?
Each Monday, we share commentary on industry news and links to articles we found interesting. When we write articles that help digital product owners like you, we’ll include links to those too.
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Recent issues
Building A Market + Beyond Installing Segment + Mixpanel’s Guide + Google Ads Malpractices (PAN #20)
Product Analytics Newsletter Edition #20 September 9, 2019 (Image Source: Freepik.com) Tweet Forward Share Building A Market We’ve talked about O’Reilly’s criticism of the blitzscaling strategy before (here’s his take on it). Essentially, his stand is that we should be [...]
Amplitude Engage + Summary and Growth KPIs + JTBD and KPIs + KPI Building Blocks (PAN #19)
Product Analytics Newsletter Edition #19 September 2nd, 2019 (Image Source: android.jlelse.eu) Tweet Forward Share Good morning product owners! Your product analytics journeys usually goes through a walled garden provided by one of the key analytics SaaS providers: Google Analytics, Amplitude, [...]
Customer Vs Product Analytics + Time-Based Behaviour Analysis + Owning Your Data And More (PAN #18)
Product Analytics Newsletter Edition #18 August 19, 2019 (Image Source: Martech Today) Tweet Forward Share Good morning product owners! Sloooowly crawling (or swimming) back to normal working life as I spent the last 2 weeks exploring pools with my [...]
The Great Hack + Choosing The Right Metrics + Reporting Product KPIs (PAN #17)
Product Analytics Newsletter Edition #17 July 29, 2019 (Image Source: The Economist) Tweet Forward Share The Great Hack Have you heard of Netflix? That company that uses data to produce content that will keep you glued in front of [...]
Musk In Your Brain + Bootstrapping A Product’s Data Framework + More (PAN #16)
Product Analytics Newsletter Edition #16 July 22, 2019 (Image Source: Digital Trends) Tweet Forward Share Musk To Your Brain, Do You Copy? Let’s start the week with news from the world of “not-so-distant-science-fiction". Brought to you by Elon Musk [...]
Data Engineering For All – Democratizing Access To Rich Product Analytics (PAN #15)
The Product Analytics Newsletter Data Engineering For All In this 15th edition of the Product Analytics newsletter, we explore how there seems to be a trend to democratize data engineering tools and allow less technically-inclined analysts (and product owners) [...]
Sharing Insights With Jupyter Voilà + Map Of UX Tools + Calculating LFTV (PAN #14)
Product Analytics Newsletter Edition #14 July 8, 2019 (Image Source: Jupyter.org) Tweet Forward Share Good morning product owners! I just want to do a quick shout out to the fine folks at Fishtown Analytics for dbt’s 3 years of existence. [...]
Slack’s Non-IPO + NDRR + Influencing Your Newsletter Metrics + Lantrns’ ETL (PAN #13)
Product Analytics Newsletter Edition #13 July 1, 2019 (Image Source: MarketWatch) Good morning product owners! Summer is here, sun is shinning, birds are singing and heat is heating. And you know what? This newsletter is not taking any time [...]
Libra + Newsletter Analytics + Experimentation At AirBnb + Stitch’s Mailchimp Integration (PAN #12)
Product Analytics Newsletter Edition #12 June 24, 2019 (Image Source: Techcrunch) Good morning product owners! As a product owner, you want to understand how users are interacting with your product, in order to improve adoption and engagement, but also [...]
Acquisitions In BI + Culture Of Experimentation + Sign-In Services + Mailchimp Data (PAN #11)
Product Analytics Newsletter Edition #11 June 17, 2019 (Image Source: Bloomberg) Good morning product owners! This week, I’m trimming the fat I’m having a bit too much fun with that newsletter and realize that their length sometimes become… ummm… [...]
Spheres of Influences + Habit-Formit Product Design + Clickthrough Rates + More (PAN #10)
Product Analytics Newsletter Edition #10 (Image Source: The Middle East Media Research Institute) Good morning product owners! Lantrns Analytics is growing up 🦱🦳 I’ve been working for the last few years as a product analytics consultant and am enjoying [...]
Mailchimp Evolution + Long Term Stock Exchange + Content Marketing + RProductAnalytics (PAN #9)
Product Analytics Newsletter Edition #9 Empowering Product Owners With Analytics By Lantrns Analytics (Image Source: DailyMail) Good morning product owners! The analytical stack presented in the last newsletter (see the Showing Off Analytical Stack section in newsletter edition #8) [...]
Product Experiment Design + Our Own Analytical Stack + Product-Market Fit Pyramid + More (PAN #8)
Product Analytics Newsletter Edition #8 Good morning product owners! Product development is many things, but it has a lot to do with experimenting with ideas. As we are the Product Analytics Newsletter, of course I believe this should be [...]
Privacy, Privacy And Privacy + North Star Metric Going South + Measuring Experiments + More (PAN #7)
Product Analytics Newsletter Edition #7 TL;DR In the News, it’s all about privacy, privacy and privacy - take me there In Strategy, we look at how North Stars can go south - take me there In Tools and Techniques, [...]
Experiment-Driven Products + War Of Bloated Unicorns + Future Of Data Warehouse + More (PAN #6)
Product Analytics Newsletter - Edition #6 TL;DR In Strategy Bracadabra, we share a video on experiment-driven products - take me there In Not Fake News, we look at the war between bloated unicorns and why unprofitable companies go public - [...]
My Own Journey + Privacy, Context And Intent + Product Ecosystem + Talking Pirates (PAN #5)
Product Analytics Newsletter - Edition #5 My Own Product Analytics Journey Alright, so this is the 5th edition of this newsletter. I’ve experimented a bit, climbed the Kilimanjaro to do some soul searching as to what the mission of this newsletter [...]
User Privacy And Empowerment (ASDP #4)
Analytics To Scale Your Digital Product - Edition #4 User Privacy And Empowerment There’s a theme that emerged from my reading, thinking and blogging in the last 2 weeks: how does respecting the privacy of your users is foundational to [...]
Network Effects + What to Measure + The Purpose of Growing Digital Businesses + My Week-Long March Break (ASDP #3)
Analytics To Scale Your Digital Product - Edition #3 Happy Monday! Goooood morning product managers/owners/leaders/aficionados (hard to keep track). Hope you all had a great weekend. Not to brag, but I’m actually in a cottage lost somewhere in Québec [...]
When to Hire a Product Manager + Marketplace Dynamics + User Interest Analysis (ASDP #2)
Analytics To Scale Your Digital Product - Edition #2 Happy Monday! Good morning product leaders! Hope you all had a great 2 weeks. For myself, I’ve had interesting discussions in the past days that lead me to think more [...]
dbt + Google and GDPR + Evolution of Analytics (ASDP #1)
How can you leverage data to strategically grow your digital product? If that question interests you, this newsletter is about exploring it from different angles - product management, data engineering, data science and data-driven strategy. Happy Monday! Hey, welcome [...]