When To Hire A Product Manager
I’m assuming most of you play a role as a product leader, and that means taking ownership for the growth and development of a product. But when should part of your role be delegated to a product manager?
MindTheProduct recently released a podcast called The Product Experience where, in their own words…
“Each episode features co-hosts Lily Smith and Randy Silver chatting with the best speakers from ProductTanks and Mind the Product conferences around the world, sharing practical information on how to improve your practice.”
The latest episode is with Ken Norton, who takes on a very lucid take on when to hire product manager, how to hire one, what’s to be expected of that person, etc. Noticeable in that interview is that, he doesn’t preach for the choir. Not that he doesn’t believe in the value of PMs, but that you shouldn’t pull in tons of PMs and expect that will make your product grow. You’re still the product leader in the end.
And that one did in part spark my thinking on that blog post on product dynamics I talked about above. As I explain in my post…
“But the trouble now is that, well, you’re scaling. It’s not enough for you to instinctively know what’s working. If your product is scaling, your team probably is also. And that means that growing a product is no more the work of one person. Growth strategy is now a group function. What was implicitly known now needs to be explicitly described.”
So a great podcast to listen to and I’m sure I’ll be covering more of their stuff here in the future.