|Signals To Monitor
This is a great piece by Brandon Chu, where he explores the basic principles that should guide product manager’s job.
In his first principle “Maximize impact to the mission”, he briefly touches on 2 types of signals PM should be monitoring: customer and market. Customer signals are “the ‘ping’ from the goal”, meaning it’s how users react to your product and is the main indicator as to how you’re performing. Market signals, which are outside factors that influence that ultimate ping.
In the author’s words…
“Constantly listening to the world outside your company walls is a critical input to great product management. And what you hear from customers is the ultimate validation of your achievement of the goal.”
Those 2 types of signals lays down the groundwork of how you should have data guide your product development in order to empower your users.