BEHIND THE SCENES
Mapping forces, dynamics and outcomes of newsletters
In last week’s edition of the newsletter, I shared the state of my analytical stack’s ETL. I finished off by saying that we’d now start digging into the data, and that’s partly right
As we’ve emphasized in our Guide to Product Analytics, the goal is not to generate tons of data, but only concentrate on a few metrics that are meaningful to your product’s growth.
First step is to map our a product’s ecosystem. Here’s what we believe is the core forces, dynamics and outcomes of our newsletter.
- The circles represents the entities within the ecosystem
- The inner attributes are the forces
- The squares represents the dynamics generated from the relationship between forces
- The listed items underneath the dynamics are examples of the dynamic’s outcomes
It’s far from a perfect nor complete model of what this newsletter’s ecosystem is, but it does provide basis on which to orient this product’s analytics.