My journey introducing the data build tool (dbt) in project’s analytical stacks

Not sure I remember how, but I had the good luck a few weeks ago to stumble upon posts from Tristan Handy where he mentioned a tool his team built, simply called the Data Build Tool (dbt). I immediately took interest, as I was struggling with ETL (Extract, Transform, Load) at that moment, and had the extreme [...]

By |2019-12-16T17:34:47+00:00July 20th, 2018|DataOps|0 Comments

Segment with WordPress – Guide on Initial Setup and Identification of Users

So you’ve finally decided to put in place a customer analytics infrastructure for your online business? Good for you! And you want to use Segment as the driver of data gathering and distribution? Yup, that’s a good idea! But one of your touchpoint is on Wordpress? Probably your main website, right? And that’s the first [...]

By |2019-12-16T17:35:05+00:00October 5th, 2017|DataOps|0 Comments