Customer Analytics

The Emergence Of The “Customer Journey Orchestration” Market

MarTech Today recently published an article on the state of the Customer Data Platform (CDP) industry. From that article which covers a report from the CDP institute, this segment of marketing data firms is a fast growing market. Over 50 companies are now providing tools and services in that category, which is double the number [...]

By |2018-01-28T17:00:33+00:00January 28th, 2018|Customer Analytics|0 Comments

What is Segment Personas?

This is a compilation of daily posts that I’ve published throughout the week of December 4, 2017 on LinkedIn. What is Segment This week, I'm gonna write a series of posts on Personas, the latest offering from Segment. Personas is a new beta product released lately and that was demoed last week. But it’s probably [...]

By |2017-12-08T18:41:22+00:00December 8th, 2017|Customer Analytics, Technical|0 Comments

Segment with WordPress – Guide on Initial Setup and Identification of Users

So you’ve finally decided to put in place a customer analytics infrastructure for your online business? Good for you! And you want to use Segment as the driver of data gathering and distribution? Yup, that’s a good idea! But one of your touchpoint is on Wordpress? Probably your main website, right? And that’s the first [...]

By |2017-10-05T14:29:10+00:00October 5th, 2017|Customer Analytics|0 Comments