Blog Post

Going Beyond Just Installing Segment – Consolidate Your Investment and Reach For Product Analytic’s Holy Grails

So you’ve set up Segment (maybe on Wordpress using our how-to guide?). Data is flowing from at least one source such as your website or app. It works. You see the data flowing. That’s cool! But what now? You've got a large stream of data coming in, and it needs attention. How do you even [...]

By |2019-08-29T16:36:59+00:00August 29th, 2019|Blog Post|0 Comments

How To Gain Insights On Your Newsletter’s Development With Product Analytics

In the world of digital products, none is as widespread and as easily understood as newsletters. They’re usually not an end in themselves, but just a touchpoint to an overarching business. Their effectiveness can be immensely beneficial to an organization. Our goal here is to go through how we’ve set up an analytical strategy and [...]

By |2019-08-27T14:49:16+00:00August 14th, 2019|Blog Post|0 Comments

The Emergence Of The “Customer Journey Orchestration” Market

MarTech Today recently published an article on the state of the Customer Data Platform (CDP) industry. From that article which covers a report from the CDP institute, this segment of marketing data firms is a fast growing market. Over 50 companies are now providing tools and services in that category, which is double the number [...]

By |2019-08-27T14:47:44+00:00January 28th, 2018|Blog Post|0 Comments

Segment with WordPress – Guide on Initial Setup and Identification of Users

So you’ve finally decided to put in place a customer analytics infrastructure for your online business? Good for you! And you want to use Segment as the driver of data gathering and distribution? Yup, that’s a good idea! But one of your touchpoint is on Wordpress? Probably your main website, right? And that’s the first [...]

By |2019-08-29T17:02:20+00:00October 5th, 2017|Blog Post|0 Comments

Topic Extraction From Tweets – Text Mining

It’s been a while since I’ve shared the results of the Topic Extraction experiment, but you know: Summer. Excuses aside, on our last set of posts (the intuitive approach and the network analysis approach), we explored 2 different ways of extracting topics from a set of tweets (#protest tweets from February 8th to March 9th [...]

By |2019-08-27T14:50:03+00:00October 2nd, 2017|Blog Post|0 Comments

Topic Extraction from Tweets – Network Analysis

In our last post, we started exploring the challenge of extracting topics from tweets, and one key takeaway from this is that there are no easy way of doing it. But they say that learning how not to do something is stil learning something. As Edison said: "I have not failed. I've just found 10,000 [...]

By |2019-08-27T14:50:09+00:00March 28th, 2017|Blog Post|0 Comments

Topic Extraction from Tweets – Intuitive Approach

Extracting topics from tweets is turning out to be quite the adventure. And so it just feels justified to do a couple of posts on what has become an exploration of many techniques to do what seemed at first like an easy task. The Project So let’s start by giving a little bit of [...]

By |2019-08-27T14:50:16+00:00March 21st, 2017|Blog Post|0 Comments