Olivier Dupuis

About Olivier Dupuis

Scaling digital products using analytics. I work with product leaders towards data-driven product development, one sprint at a time.

Building A Market + Beyond Installing Segment + Mixpanel’s Guide + Google Ads Malpractices (PAN #20)

  Product Analytics Newsletter Edition #20 September 9, 2019 (Image Source: Freepik.com) Tweet Forward Share Building A Market We’ve talked about O’Reilly’s criticism of the blitzscaling strategy before (here’s his take on it). Essentially, his stand is that we should be against the "winner take all" VC-backed approach. His arguments are that we should be aiming [...]

By |2019-09-10T17:49:02+00:00September 10th, 2019|Newsletter|0 Comments

Amplitude Engage + Summary and Growth KPIs + JTBD and KPIs + KPI Building Blocks (PAN #19)

Product Analytics Newsletter Edition #19 September 2nd, 2019 (Image Source: android.jlelse.eu) Tweet Forward Share Good morning product owners! Your product analytics journeys usually goes through a walled garden provided by one of the key analytics SaaS providers: Google Analytics, Amplitude, Mixpanel, etc. But that might end up not being enough, and you could take that [...]

By |2019-09-03T19:21:39+00:00September 3rd, 2019|Newsletter|0 Comments

Going Beyond Just Installing Segment – Consolidate Your Investment and Reach For Product Analytic’s Holy Grails

So you’ve set up Segment (maybe on Wordpress using our how-to guide?). Data is flowing from at least one source such as your website or app. It works. You see the data flowing. That’s cool! But what now? You've got a large stream of data coming in, and it needs attention. How do you even [...]

By |2019-08-29T16:36:59+00:00August 29th, 2019|Blog Post|0 Comments

Customer Vs Product Analytics + Time-Based Behaviour Analysis + Owning Your Data And More (PAN #18)

  Product Analytics Newsletter Edition #18 August 19, 2019 (Image Source: Martech Today) Tweet Forward Share Good morning product owners! Sloooowly crawling (or swimming) back to normal working life as I spent the last 2 weeks exploring pools with my kids. Can’t say I found anything useful at the bottom of the waters, but I [...]

By |2019-08-21T22:43:10+00:00August 21st, 2019|Newsletter|0 Comments

How To Gain Insights On Your Newsletter’s Development With Product Analytics

In the world of digital products, none is as widespread and as easily understood as newsletters. They’re usually not an end in themselves, but just a touchpoint to an overarching business. Their effectiveness can be immensely beneficial to an organization. Our goal here is to go through how we’ve set up an analytical strategy and [...]

By |2019-08-27T14:49:16+00:00August 14th, 2019|Blog Post|0 Comments

The Great Hack + Choosing The Right Metrics + Reporting Product KPIs (PAN #17)

  Product Analytics Newsletter Edition #17 July 29, 2019 (Image Source: The Economist) Tweet Forward Share The Great Hack Have you heard of Netflix? That company that uses data to produce content that will keep you glued in front of your screen? Well, seems like their data told them that a documentary on how evil [...]

By |2019-08-12T14:02:53+00:00August 12th, 2019|Newsletter|0 Comments

Musk In Your Brain + Bootstrapping A Product’s Data Framework + More (PAN #16)

  Product Analytics Newsletter Edition #16 July 22, 2019 (Image Source: Digital Trends) Tweet Forward Share Musk To Your Brain, Do You Copy? Let’s start the week with news from the world of “not-so-distant-science-fiction". Brought to you by Elon Musk of course. Neuralink - the implant that brings a computer interface to your brain 🧠. [...]

By |2019-07-23T21:34:02+00:00July 23rd, 2019|Newsletter|0 Comments

Data Engineering For All – Democratizing Access To Rich Product Analytics (PAN #15)

  The Product Analytics Newsletter Data Engineering For All In this 15th edition of the Product Analytics newsletter, we explore how there seems to be a trend to democratize data engineering tools and allow less technically-inclined analysts (and product owners) set up their analytical stack and get access to rich product insights. (Source: Coriers) Good [...]

By |2019-07-15T16:55:22+00:00July 15th, 2019|Newsletter|0 Comments

Sharing Insights With Jupyter Voilà + Map Of UX Tools + Calculating LFTV (PAN #14)

  Product Analytics Newsletter Edition #14 July 8, 2019 (Image Source: Jupyter.org) Tweet Forward Share Good morning product owners! I just want to do a quick shout out to the fine folks at Fishtown Analytics for dbt’s 3 years of existence. Tristan (founder and CEO) has written a post that sums up their journey and the [...]

By |2019-07-08T13:34:21+00:00July 8th, 2019|Newsletter|0 Comments

Slack’s Non-IPO + NDRR + Influencing Your Newsletter Metrics + Lantrns’ ETL (PAN #13)

  Product Analytics Newsletter Edition #13 July 1, 2019 (Image Source: MarketWatch) Good morning product owners! Summer is here, sun is shinning, birds are singing and heat is heating. And you know what? This newsletter is not taking any time off We’ll fight through the appeal of sipping drinks around a pool, going on long [...]

By |2019-07-01T12:08:50+00:00July 1st, 2019|Newsletter|0 Comments