Product Analytics Newsletter
Edition #11

June 17, 2019

(Image Source: Bloomberg)

Good morning product owners!

This week, I’m trimming the fat

I’m having a bit too much fun with that newsletter and realize that their length sometimes become… ummm… a bit out of control. So I’m cutting down on the carbs (words) and giving you a lean version of the newsletter.

But I’m also doubling down on the fun as I’ll start publishing weekly. Win win!

With that, on with the 11th edition of the Product Analytics newsletter.


Acquisitions in the Analytical Stack
Salesforce acquired Tableau this week for a cool $15.7B This acquisition had been rumoured since 2016, but it’s only now that the acquisition went through. This is especially interesting in the context that Google acquired Looker last week. How will that play out in modern analytical stacks? And how will those acquisitions impact accessibility for product owners with limited budgets?

Culture of Experimentation
Failing forward. That’s how the author talks of the value of experimenting often and fast. Meaning that just a few of your ideas will prove to invalidate the null hypothesis. But as you fail, you’ll learn from the process, reinforce your understanding of your product’s main assumptions and test newer and more informed ideas in the future. Great read full of insightful and handy tags such as “Test like you’re wrong + Design like you’re right”, or “An experiment is only a failure if you fail to learn”.Fostering a culture of experimentation at Skyscanner, by Sophie Harpur

Services and Privacy
It used to be that everyone managed their own sign-in service, but that was before Google and Facebook saw the value of offering that service to product owners. It’s about monetizing customer data. But this is where Apple has been trying to differentiate itself from competition. And that’s what they’ve continued to do so with their own sign-in service. Are users going to request that service to be available on your product?“Sign in with Apple” is a great new privacy feature – and a weapon, by FastCompany

Automate Transfer of Mailchimp Data
Do you run a newsletter on Mailchimp? What do you think of their analytics? If you’re like me, you’re probably interested in going beyond the high-level metrics at your disposal. And you might want to play with the underlying data to put it in context with other data sources. But it’s not an easy thing to do unfortunately. There is a manual process to do it, but automating data extraction is not possible. So I asked around and came up with the following options. I’m hoping to have a solution set up next which I’ll be sharing here.

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