As a product owner, you want to understand how users are interacting with your product, in order to improve adoption and engagement, but also align the product’s success with business objectives.
To measure how improvements impact users individually and the business as a whole, we’ll first work with you and map out your tracking plan.
Your tracking plan defined, we’ll implement the data collection process, which captures, cleans up, transforms, enhances and ultimately stores your events in a data warehouse.
A data warehouse is being made available to all our clients and becomes your single source of truth on user behaviour.
The data can be consumed through various means:
- Analytical SaaS tools, such as Amplitude, Mixpanel and Google Analytics
- BI softwares, such as Tableau and Power BI
- Programming languages, such as R and Python.
We’ll work with you to setup at least one report that will give you fresh and relevant analytics on your user’s behaviour.
As you gain insights on your user’s behaviours, you’ll be in a better position to make the right decisions to improve your product.