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The Challenge

As a product owner, you want to understand how users are interacting with your product, in order to improve adoption and engagement, but also align the product’s success with business objectives.

Your users interact with your product in ways you'd like to understand
Having an effective feedback loop is important to observe the behaviour of your users as you introduce new features and other improvements to your product.

Tracking Plan

To measure how improvements impact users individually and the business as a whole, we’ll first work with you and map out your tracking plan.

Add a way to track the important events in the user's journey, based on your tracking plan
Such a tracking plan defines what are the most important events in your user’s journey and becomes the backbone to your analytical infrastructure.

Analytical Stack

Your tracking plan defined, we’ll implement the data collection process, which captures, cleans up, transforms, enhances and ultimately stores your events in a data warehouse.

An analytical stack is then added to process and store the data
We have a modular and opinionated approach to how we build our analytical stacks. We work closely with our partners to always improve our stacks and roll over those improvements to all our clients as we develop them.


A data warehouse is being made available to all our clients and becomes your single source of truth on user behaviour.

You can then analyze the data stored in the analytical stack

The data can be consumed through various means:

  • Analytical SaaS tools, such as Amplitude, Mixpanel and Google Analytics
  • BI softwares, such as Tableau and Power BI
  • Programming languages, such as R and Python.

We’ll work with you to setup at least one report that will give you fresh and relevant analytics on your user’s behaviour.


As you gain insights on your user’s behaviours, you’ll be in a better position to make the right decisions to improve your product.

With the new knowledge, you are better equipped to evolve the product
Together with user interviews and other knowledge sources, you’ll now have a solid infrastructure at your disposal to really tighten your feedback loop.