Your Dedicated Team of Product Analytics Experts
There’s a problem with the way you get your analytics. Maybe your situation looks a little like this:
“Getting our metrics has become a tedious, haphazard affair. Data coming from multiple places, that’s hard to query, and a spotty, fragile process to produce our KPIs.”
Is it just that your systems aren’t setup to answer your questions, or is it that you don’t have a sophisticated way to formulate metrics for the things you want to measure about your product?
“It’s both. We got rough questions we can’t answer from our data, and our data isn’t organized to answer those questions. To go further, we don’t know where to turn to.”
Let’s shed some light and try to spot the problem…
Maybe You’ve Tried Some of These Things
You’ve tried an all-in-one analytics SaaS like Google Analytics, Amplitude or Mixpanel, except…
Except those all-in-one packages just show you the customer behavior aspect of your product. You’re blind to the whole revenue part, how the customer behavior ties to which packages they use. Plus, the more you invest in those SaaS providers, the more you get trapped within their walled garden and need to accept their limitations. You know you’ll outgrow it. In fact, you’re starting to outgrow it right now.
You’ve tried hiring someone new, except…
Except despite that they can crunch the numbers and look after the data, they’ve ended up doing one-off reports, and that takes up all of their time. With what you have coming up soon, you need to speed everything else, and you both agree that’s not going to be done by one person. You need an upgrade in skills, in know-how, and in systems.
Or maybe you’ve tried dedicating an in-house team to this problem, except…
Except your in-house team is at a point where they’re hitting a limit. They just realized there’s a deep skillset needed in setting up and maintaining a proper analytics infrastructure. They both need a new set of tools in place, and they need to learn how to run it too. Analytics isn’t their day job.
Let’s Pretend Those Problems Are out of the Way
Let’s imagine we’re in the future, and you’ve got a solution that:
- Allows you to see which features of your product are used, and which ones aren’t used
- Equips you to answer some big business questions like “are our users on the edge of cancelling?”, “are we serving the struggles of our users or are we over-serving them?”
- Gives you the ability to experiment — change a feature slightly and see if it increases usage, make a change to the marketing funnel and see if it increases user trust and the quality of our referrals.
- Enables you to think more strategically about your product. The tactical is taken care of. You can now answer your questions about your product. For example, are you on your way to reaching product-market fit?
We Can Help You Get There
We’re Lantrns Analytics, and we can help you organize your data, and organize your thoughts around product metrics and KPIs. We set up an infrastructure that you can keep improving on your own once we’re done (or that we can continue maintaining for you). We help you formulate your outcomes, and help you make experiments, and continuously improve your product.
You can go straight to our packages if you’re ready to hire us to help you.
Or read on to learn how to start learning on your own without our help.
Copy Our Methods
We’ve put together a guide to product analytics. In it you’ll learn the tools you can put together to reproduce our take on having your own modern, cost-effective analytics infrastructure to build on what you have. You’ll also learn the basics of a tracking plan and how to start organizing your metrics and start experimenting.
Conceptually, our analytics stack and our approach looks like this.
See How It Works for a step-by-step visualization of setting up our data infrastructure using our approach.
We also run a newsletter where, every Monday, you get our take on the data industry news, links to things you’ll find useful in your journey, including links to articles that we publish from time to time. If you’d like an alternative to our newsletter, also check out our Twitter feed.
Or Maybe You’d Just Like to Start by Having a Call
We offer an Initial Consultation Call for $300. After the call, you’ll leave with a few first tips on how to improve your own specific situation, and we get to see if we could be a good fit. It starts with a questionnaire where we ask you a few questions, and we’ll follow-up with some more questions. And if you’d like to go forward with the call, we’ll find a time that works and we’ll get on the phone.
Thanks for dropping by. Looking forward to organize your analytics practice alongside you.
— Olivier and the team