There’s a problem with the way you get your analytics. Maybe your situation looks a little like this:
“Getting our metrics has become a tedious, haphazard affair. Data coming from multiple places, that’s hard to query, and a spotty, fragile process to produce our KPIs.”
Maybe You’ve Tried Some of These Things
You’ve tried an all-in-one analytics SaaS like Google Analytics, Amplitude or Mixpanel, except…
Except those all-in-one packages just show you the customer behavior aspect of your product. You’re disconnected from other sources of data that are important in your user’s journey. Plus, the more you invest in those SaaS providers, the more you get trapped within their walled garden and need to accept their limitations. You know you’ll outgrow it. In fact, you’re starting to outgrow it right now.
You’ve tried hiring someone new, except…
Except despite that they can crunch the numbers and look after the data, they’ve ended up doing one-off reports, and that takes up all of their time. With what you have coming up soon, you need to speed everything else, and you both agree that’s not going to be done by one person. You need an upgrade in skills, in know-how, and in systems.
Or maybe you’ve tried dedicating an in-house team to this problem, except…
Except your in-house team is at a point where they’re hitting a limit. They just realized there’s a deep skillset needed in setting up and maintaining a proper analytics infrastructure. They both need a new set of tools in place, and they need to learn how to run it too. Analytics isn’t their day job.
Let’s Pretend Those Problems Are out of the Way
Let’s imagine we’re in the future, and you’ve got a solution that:
- Allows you to see which features of your product are used, and which ones aren’t used
- Equips you to answer some big business questions like “are our users on the edge of cancelling?”, “are we serving the struggles of our users or are we over-serving them?”
- Gives you the ability to experiment — change a feature slightly and see if it increases usage, make a change to the marketing funnel and see if it increases user trust and the quality of our referrals.
- Enables you to think more strategically about your product. The tactical is taken care of. You can now answer your questions about your product. For example, are you on your way to reaching product-market fit?
We Can Help You Get There
We’re Lantrns Analytics, and we can help you organize your data, and organize your thoughts around product metrics and KPIs. We set up an infrastructure that you can keep improving on your own once we’re done, or that we can continue maintaining and improving for you. We help you formulate your outcomes, and help you make experiments, and continuously improve your product.
Conceptually, our analytics stack and our approach looks like this.
See How It Works for a step-by-step visualization of setting up our data infrastructure using our approach.
We’ve also put together a guide to product analytics. In it you’ll learn the tools we use to create a modern, cost-effective analytics infrastructure. You’ll also learn the basics of a tracking plan and how to start organizing your metrics and start experimenting.