As an online business, understanding who your visitors are, how and why they are converting to customers, as well as what motivates them to stick around and become your product’s ambassadors – this is essential knowledge to starting and scaling up.

Lantrns Analytics helps online businesses deploy the infrastructure that facilitates the acquisition of such knowledge. We do it through what we call a Customer Analytics Program, which is essentially the strategic deployment of a customer data platform such as Segment and the routing towards and configuration of analytical tools such as KissMetrics.

Below is a deck I recently created and that provides a high-level view of why an online business would benefit from having a Customer Analytics Program and how such a program is structured.