Presentation on Customer Analytics Programs

As an online business, understanding who your visitors are, how and why they are converting to customers, as well as what motivates them to stick around and become your product’s ambassadors – this is essential knowledge to starting and scaling up.

Lantrns Analytics helps online businesses deploy the infrastructure that facilitates the acquisition of such knowledge. We do it through what we call a Customer Analytics Program, which is essentially the strategic deployment of a customer data platform such as Segment and the routing towards and configuration of analytical tools such as KissMetrics.

Below is a deck I recently created and that provides a high-level view of why an online business would benefit from having a Customer Analytics Program and how such a program is structured.

By |2018-02-12T16:53:43+00:00February 12th, 2018|Customer Analytics|0 Comments

About the Author:

Olivier Dupuis is the CEO and founder of Lantrns Analytics, a small agency that helps you understand the motivation behind why an individual becomes a customer, the process of how he becomes one, and how to automate that process to accelerate growth and increase revenues. We illuminate your customer's journeys by providing rich data and analytics on their profiles, behaviours and motivations.