Congrats, you’ve found a business model that works! But now your investors, partners and yourself want to scale this thing up. That requires more sophistication than that hands-on approach you’ve had so far.
You know you need to automate the funnel through which individuals become customers and then ambassadors of your product. But what’s the strategy? Where do you get the insights to do this well?
We work with you to establish a customer analytics program to understand why an individual becomes a customer, the journey they take to becoming one, automate and then continuously optimize that funnel.
LISTedTECH is a leader in HigherEd market analytics. Having mostly worked in close collaboration with selected companies, it has only recently decided to directly make available its [...]
Some of the magic that can be sprinkled on your Customer Analytics infrastructure (the concept and the initial setup) is to enhance the profiles of your identified [...]
The Stories Behind Data Points A few years ago, while working within a major Canadian University, I lead the development of a project called Cohort. In essence, [...]
So you’ve finally decided to put in place a customer analytics infrastructure for your online business? Good for you! And you want to use Segment as the [...]
Analytical strategy anchored on why an individual becomes a customer and how he becomes one.
Analytical infrastructure that scrapes data from all touchpoint sources, transforms data and pipes it to data warehouse and analytical SaaS apps.
Ongoing collaboration to better understand customer segments, their associated funnels (individual to customer to ambassador) and experimentation to optimize those funnels.